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Jeff Brown: The Importance of Having Trust in Life and Leadership – #010 Lead U

Challenge To have a cohesive team you can lead well, you have to establish trust. But how?

Solution There’s no single factor more important than trust. And in order for trust to work, there has to be a connection that’s built on understanding and empathy, and you have to establish that your motive isn’t just about you. The other person has to know that you’re also for them. When someone trusts you, they invest in you. It’s what ultimately makes everything work.

In this episode Dr. Henry Cloud and Jeff Brown discuss the importance of trust, what it takes to build trust and how it really makes an impact in your life and business. 

In leadership, there is probably no single factor more important than trust, so I want to remember this phrase: Trust fuels investment. How? Take a look at it like this – Investment is when we take something of value, and we put it into something else to grow it. Think about what you do with money. You put it into investments to increase your earnings because you trust that it will mature. The same thing happens on a team. When the people you’re leading believe in the growth potential of your mission, they’ll invest in you to drive it.

Trust is what makes things work, and in order to achieve it, a few things need to happen.

1. Trust is built on understanding. Someone will trust you when you understand what their needs are. When you can empathize with them, they start to open up and can perform at their best.

2. People trust when they understand your motive. They trust when they know when you are there for them, that you care about what is in their best interested.

In the long run, the people you want to trust you need to know one thing: Do you really want them to succeed?

Links Mentioned in this Episode

Liz Wiseman 

Multipliers: How the Best Leaders Make Everyone Smarter by Liz Wiseman

Liz Wiseman: Getting Results from Your Team

Seth Godin

Intentional Living by John Maxwell

Living Forward: A Proven Plan to Stop Drifting and Get the Life You Want by Michael Hyatt and Daniel Harkavy

Takeaways from this episode:

1. Give people the benefit of the doubt. If you’ve extended trust to someone on your team, and they mess up, it’s possible they don’t know they’re doing something wrong. Address those issues with grace early on, and let them know something when something isn’t allowed.

2. Share your thoughts with your team. Be humble and be thoughtful; keep their interests in mind.

3. Shine the light on everyone but yourself. You don’t have to take credit for everything your team does. While it may be a reflection of your leadership, think about who helped you accomplish a goal.

4. Create an environment where failure is ok. People you lead will want to try new things, but they’re afraid of repercussions hanging over their head. No one wants to work for that kind of leader.

Quotes from Jeff

I appreciate the kind of leader who extends trust to all of his or her team. That’s quick way to endear your team to you and increase the likelihood they’re going to follow you wherever you go.

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Every Tuesday we release this podcast as an entertaining and informative way of sharing practical advice about the fundamental and most needed competencies that every leader must develop. Think of this podcast as an easy way to move a few steps further down the path to realizing your leadership goals. Join Dr. Henry Cloud and an exciting new guest expert each week by subscribing to iTunes or checking us out on Sound Cloud


I’m Jeff Brown – podcaster, mentor and speaker. My goal: to help you bridge the gap between intentionality and implementation.

I do this by sharing my professional insights, and the insights of successful people all over the world, on leadership, personal development, productivity, entrepreneurship and more through my blog, my podcast, and through personal consulting and speaking.

Before beginning Read to Lead, I spent 26-years in radio. I even co-hosted an award-winning and nationally syndicated morning show from 2002 to 2008. Since January 2014, I have leveraged my radio background to coach numerous podcasters, helping dozens create, launch, grow and monetize their shows. People like Brendan Hufford, Liz Covart, Harry Duran, Darrell Darnell, Ben Castleberry and Nicole Welch have all been clients. I’ve even been blessed with the opportunity to consult with the US government and several multi-million dollar companies the last few years.

I live just outside Nashville, TN with my wife of 14 years, Annie, and our two miniature Dachshunds, Fritz and Frank.


The Read to Lead Podcast began in 2013. Since then I’ve been fortunate to interview a number of New York Times bestselling authors including John Maxwell, Seth Godin, Dan Miller, Daniel Pink, Simon Sinek, Chris Brogan (not once but twice), Gary Vaynerchuk and Liz Wiseman among others.

The Read to Lead Podcast has been a top #10 Business and top #3 Career podcast in iTunes, is an iTunes Essentials podcast (Book Lovers), and has twice been nominated Best Business Podcast. Read to Lead has been featured in Entrepreneur, Inc.,,, Goins Writer, Social Media Explorer, Nashville Business Journal, The Tennessean, and more.

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